Branding comes first. Marketing comes second.

Branding is why. Marketing is how.

Branding is long-term. Marketing is short-term.

Branding is the big-picture. Marketing is focused and single-minded.

Branding is strategic. Marketing is tactical.

Branding begins inside your organization. Marketing begins with the consumer.

The most successful companies – regardless of size – focus on both branding and marketing. The combination is powerful. And the order in which you approach branding and marketing matters.

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