Branding comes first. Marketing comes second.
Branding is why. Marketing is how.
Branding is long-term. Marketing is short-term.
Branding is the big-picture. Marketing is focused and single-minded.
Branding is strategic. Marketing is tactical.
Branding begins inside your organization. Marketing begins with the consumer.
The most successful companies – regardless of size – focus on both branding and marketing. The combination is powerful. And the order in which you approach branding and marketing matters.
Call us for a branding consultation.