Search Engine Optimization

What is SEO and it’s relation to SEM?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It involves other methods that can get you search engine traffic like PPC advertising.

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